The event was held from February 27 to March 1. On the first day of the business program, a workshop was held at the Gorki Mall shopping center, where the moderator was Dmitry Burlov, General Director of the Magazin Magazinov. Representatives of the Krasnaya Polyana Resort spoke clearly and openly about running their business, the history of formation and renovation, mistakes and successes, from the point of view of various branches of the organization. Conference participants were given a tour of the key objects of the ski resort and answered all questions of interest.
On the second day of the conference, we listened to the speeches of the speakers, where Oleg Voitsekhovsky, Managing Director of RCSC, became the moderator. The selection of program was made in the direction of psychology, neuro-marketing, motivation of both staff and customers. Recent trends in retail, management, sales and innovation. CEO of SVN Pavel Lyulin addressed the audience with the topic “Communication channels with tenants. We inform, train, create loyalty”. At the end of the program, a networking zone was organized in the TRATTORIA 540 restaurant.